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| Listen closely: I'm Going to Teach You EXACTLY How the Chains Consistently Outmaneuver the Independents (and Yes, That Includes YOU) by: |
- PULLING in customers using free (or low cost) promotions that attract new patrons like nails to a 500-pound electron magnet.
- SELLING more food, more drinks, and turning more first-time visitors into free-spending loyal repeat customers.
- SLASHING costs to the bone while actually improving service and quality.
- CREATING psychologically powerful advertising that people find virtually irresistible.
- And ENERGIZING their front and back-of-house employees like a $5,000 an hour motivational speaker, so they perform like psyched-up superstars, rather than grumpy, "I'd-rather-be-home-watching-'Soprano'- reruns" drones.
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| Welcome to the David Scott Peters SMART Systems Members' Page. These pages are loaded with information to help you take your business to the next level and are dedicated to you and your restaurant. |
Recipe Costing Card Cost, re-cost and re-cost your recipes as ingredient costs change (we all know that is constantly as well as seasonally) is an essential key in managing your menu as well as your profits. (More)
The Crack Cocaine of Restaurant Marketing Over the years I have worked with literally hundreds of restaurant owners all over North America and around the world. I can’t tell you how many of them have told me that they are bringing in record sales increases, but still can’t make any money in their (More)
So Simple Even a 6th Grader Can Do It There is one, and really only one, system that ultimately is the key to your restaurant running profitably. And that simple system is so easy even a junior high school student could follow it. (More)
Mission Statements This Mastermind Group Coaching Call took place in December 2005. The topic I taught was on the importance of a mission statement and how to write one. (More)
Freedom, Success or Captive Monkey? Did you know that the more you replay bad experiences in your mind, the more you tend to repeat them? That is what you are doing by belaboring the bad day—you begin to create more of them. You begin to think you have a real hump to get over. (More)
Articles Anchor
Productive Web Surfing - July 2010 As a member with TheRestaurantExpert.com, you have access to more than five years worth of archived articles, Expert Interviews, Coaching Calls (for Winner Circle Members and higher) and forms. July 02, 2010 (More)
Which Restaurant Are YOU? Don’t wait another minute to use all the tools we make available to you and put them into place to create raving fans and increase your sales. July 01, 2010 (More)
Want Creative Solutions? Try this little process that takes only two or three minutes. Simply sit back for 60 seconds and look around the room... July 01, 2010 (More)
15 Promotional Ideas Every successful company uses some sort of promotion to influence certain audiences, usually customers or prospects, by informing or persuading them. July 01, 2010 (More)
A-ha! Margin - June 2010 An essential part of any training program is the test that comes after you teach. June 02, 2010 (More)
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Hot Spot - July 2010 The surest way to build a solid restaurant business is gradually, easily, day by day and never by risking everything you've worked for. July 02, 2010 (More)
Sustainable Seafood Working hand-in-hand with the Marine Stewardship Council, Monterey Bay Aquarium, Blue Ocean Institute, and several other organizations, Lofgren is able to give his customers exactly what they want... with a side of sustainability July 01, 2010 (More)
5 Tips to Win Back Customers Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap) for your business. July 01, 2010 (More)
Hot Spot - June 2010 Using vegetable oil waste generated from fryers as a fuel source. June 02, 2010 (More)
Productive Web Surfing - June 2010 A great way to show customers your commitment to community involvement is to get involved... June 02, 2010 (More)
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