<?xml version="1.0" encoding="iso-8859-1"?>
<feed xmlns="http://www.w3.org/2005/Atom">
 <title type="html">Marketing and PR</title>
 <link type="application/atom+xml" href="http://members.therestaurantexpert.com/atom.php?element-name=marketing--and-pr" rel="self"/>
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 <updated>2010-09-09T03:14:15Z</updated>
 <id>http://members.therestaurantexpert.com/atom.php?element-name=marketing--and-pr/</id>
 <entry>
   <title type="html">Calling All Restaurants!</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=770" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/770</id>
   <author>
     <name>Jenny Brooks</name>
   </author>
   <updated>2010-08-02T12:00:00Z</updated>
   <summary type="html"><![CDATA[Share Our Strength is once again holding the Great American Dine Out &#8213; a week-long national restaurant event to raise funds to help end childhood hunger in America. ]]></summary>
   <content type="html"><![CDATA[Calling All Restaurants
Restaurants unite to end childhood hunger


&nbsp;
By Jenny Brooks
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb...]]></content>
 </entry>
 <entry>
   <title type="html">Productive Web Surfing - August 2010</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=773" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/773</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2010-08-02T12:00:00Z</updated>
   <summary type="html"><![CDATA[Monitor the Web and be alerted to anything that is said about your restaurant. ]]></summary>
   <content type="html"><![CDATA[
&nbsp;
Productive WEB Surfing


News Alerts
What&rsquo;s Being Said About You


&nbsp;

Check Out
www.google.com

&nbsp;


Google will monitor the Web for you and alert you to anything that is said about your restaurant. Go to www.g...]]></content>
 </entry>
 <entry>
   <title type="html">15 Promotional Ideas - Part 2</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=768" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/768</id>
   <author>
     <name>Kurt Mortensen</name>
   </author>
   <updated>2010-08-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Here are the next five promotional ideas that didn&#8217;t fit in last month&#8217;s edition, but were good enough to roll over to this month. ]]></summary>
   <content type="html"><![CDATA[15 Promotional Ideas
The last 5 to round out your plan
&nbsp;
By Kurt Mortensen
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Professor and Author
&nbsp;
Editor&rsquo;s Note: ...]]></content>
 </entry>
 <entry>
   <title type="html">5 Tips to Win Back Customers</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=760" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/760</id>
   <author>
     <name>Janine Popick</name>
   </author>
   <updated>2010-07-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap) for your business.]]></summary>
   <content type="html"><![CDATA[5 Tips to Win Back Customers
It&rsquo;s cheaper to go after those you&rsquo;ve lost
&nbsp;
&nbsp;
&nbsp;
&nbsp;
&nbsp;
By Janine Popick
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbs...]]></content>
 </entry>
 <entry>
   <title type="html">15 Promotional Ideas</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=761" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/761</id>
   <author>
     <name>Kurt Mortensen</name>
   </author>
   <updated>2010-07-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Every successful company uses some sort of promotion to influence certain audiences, usually customers or prospects, by informing or persuading them. ]]></summary>
   <content type="html"><![CDATA[15 Promotional Ideas

The first 10 to get you started
&nbsp;
&nbsp;
&nbsp;
By Kurt Mortensen
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Professor and Author
&nbsp;
&nbsp;
&nb...]]></content>
 </entry>
 <entry>
   <title type="html">A-ha! Margin - July 2010</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=762" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/762</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2010-07-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[...develop a marketing plan based on your budget. ]]></summary>
   <content type="html"><![CDATA[











A-Ha Margin
&nbsp;


To Market or Not to Market?


&nbsp;


That is the question. The answer is to develop a marketing plan based on your budget. Every restaurant should have a marketing plan, but it should be catere...]]></content>
 </entry>
 <entry>
   <title type="html">Hot Spot - July 2010</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=765" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/765</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2010-07-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[The surest way to build a solid restaurant business is gradually, easily, day by day and never by risking everything you've worked for. ]]></summary>
   <content type="html"><![CDATA[&nbsp;














&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 











&nbsp;


Repeat Rewards









The surest way to build a solid restaurant business is grad...]]></content>
 </entry>
 <entry>
   <title type="html">How to Market a Restaurant</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=750" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/750</id>
   <author>
     <name>Lorri Mealey</name>
   </author>
   <updated>2010-06-02T12:00:00Z</updated>
   <summary type="html"><![CDATA[Guerilla Marketing is using a number of smaller tactics rather than utilizing larger tactics like the national TV ads that franchises use. ]]></summary>
   <content type="html"><![CDATA[How to Market a Restaurant


Keeping the seats filled 
&nbsp;
By Lorri Mealey
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; About.com...]]></content>
 </entry>
 <entry>
   <title type="html">Sign Up Your Restaurant on Yelp </title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=741" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/741</id>
   <author>
     <name>Tony Mandarich</name>
   </author>
   <updated>2010-05-06T12:00:00Z</updated>
   <summary type="html"><![CDATA[Creating a Yelp business page is quick, uncomplicated and user-friendly]]></summary>
   <content type="html"><![CDATA[Sign Up Your Restaurant on Yelp&nbsp;
&nbsp;
And how to handle the reviews




By Tony Mandarich 
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;...]]></content>
 </entry>
 <entry>
   <title type="html">Top 10 Web Site Mistakes</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=742" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/742</id>
   <author>
     <name>Jamie Oikle</name>
   </author>
   <updated>2010-05-06T12:00:00Z</updated>
   <summary type="html"><![CDATA[Let's take a look at 10 common mistakes frequently encountered at restaurant Web sites. ]]></summary>
   <content type="html"><![CDATA[Top 10 Web Site Mistakes
&nbsp;
Most commonly made by restaurants 


By Jaime Oikle
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Running Restaur...]]></content>
 </entry>
 <entry>
   <title type="html">Direct Marketing for Restaurants Part 3</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=731" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/731</id>
   <author>
     <name>Food Service Warehouse</name>
   </author>
   <updated>2010-04-04T12:00:00Z</updated>
   <summary type="html"><![CDATA[Part 3 of the 3 part series.  When you send your customers promotions, you remind them of your restaurant and give them a reason to return. ]]></summary>
   <content type="html"><![CDATA[Direct Marketing for Restaurants Part 3

A three part series
&nbsp;




By FoodServiceWarehouse.com



&nbsp;
When you send your customers promotions, you remind them of your restaurant and give them a reason to return. See the February ...]]></content>
 </entry>
 <entry>
   <title type="html">Productive Web Surfing - April 2010</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=737" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/737</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2010-04-04T12:00:00Z</updated>
   <summary type="html"><![CDATA[Mashable is an abundant source of reviews of new Web sites and services...]]></summary>
   <content type="html"><![CDATA[





Productive Web Surfing
&nbsp;
&nbsp;






Web 2.0 Tips
From novices to experts
&nbsp;
Check Out
Mashable.com 
&nbsp;
Mashable is the world&rsquo;s largest blog focused exclusively on Web 2.0 and social media news. With mor...]]></content>
 </entry>
 <entry>
   <title type="html">Define What Makes You Different</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=719" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/719</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2010-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[&#8216;The unique selling proposition (also unique selling point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s."]]></summary>
   <content type="html"><![CDATA[Define What Makes You Different
&nbsp;
Then tell people about it
&nbsp;
By David Scott Peters
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; TheRestauran...]]></content>
 </entry>
 <entry>
   <title type="html">Direct Marketing for Restaurants Part 2</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=724" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/724</id>
   <author>
     <name>Food Service Warehouse</name>
   </author>
   <updated>2010-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[When you send your customers promotions, you remind them of your restaurant and give them a reason to return. ]]></summary>
   <content type="html"><![CDATA[Direct Marketing for Restaurants Part 2
A three part series
&nbsp;
By FoodServiceWarehouse.com


&nbsp;
When you send your customers promotions, you remind them of your restaurant and give them a reason to return. See February&rsquo;s edition ...]]></content>
 </entry>
 <entry>
   <title type="html">Even When Things Go Well</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=708" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/708</id>
   <author>
     <name>Brad Hackert</name>
   </author>
   <updated>2010-02-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[One small act that my preferred airline, Delta Airlines, recently did completely blew my mind and it&#8217;s something that every restaurant owner can implement in their own restaurant to get the same impact it had on me.]]></summary>
   <content type="html"><![CDATA[Even When Things Go Well
Offer the unexpected thank you
&nbsp;
By Brad Hackert
TheRestaurantExpert.com
&nbsp;
In 2009, I was on the road for almost 200 days helping restaurant owners like you implement SMART Systems in their restaurant. It defi...]]></content>
 </entry>
 <entry>
   <title type="html">Direct Marketing for Restaurants Part I</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=711" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/711</id>
   <author>
     <name>Food Service Warehouse</name>
   </author>
   <updated>2010-02-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Before you can implement a direct marketing campaign, you must create a database of customer information. ]]></summary>
   <content type="html"><![CDATA[Direct Marketing for Restaurants Part I


A three part series
&nbsp;
By FoodServiceWarehouse.com




In direct marketing, promotional materials are sent directly to prospective customers through phone, mail, email or text message. Usually, ...]]></content>
 </entry>
 <entry>
   <title type="html">Hot Spot - February 2010</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=713" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/713</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2010-02-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Create your very own iPhone app]]></summary>
   <content type="html"><![CDATA[&nbsp;



















Create your very own iPhone app






MogluRBN is an iPhone solution for restaurants, bars and nightclubs. Send coupons, update menu specials, list events and more through a custom-designed iPhone ...]]></content>
 </entry>
 <entry>
   <title type="html">Productive Web Surfing - February 2010</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=714" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/714</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2010-02-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Looking for inexpensive images, clip art, illustrations or other visual elements for your menu...?]]></summary>
   <content type="html"><![CDATA[





Productive Web Surfing
&nbsp;
&nbsp;




Snap!
Images at your fingertips









&nbsp; 


Check Out
http://istockphoto.com


&nbsp;





Looking for inexpensive images, clip art, illustrations or other vis...]]></content>
 </entry>
 <entry>
   <title type="html">Productive Web Surfing - December 2009</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=689" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/689</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-12-11T12:00:00Z</updated>
   <summary type="html"><![CDATA[From anywhere, anytime a potential customer can look up your restaurant on one of these sites from a cell phone]]></summary>
   <content type="html"><![CDATA[





Productive Web Surfing
&nbsp;
&nbsp;



Are You on the Review Radar?



Your restaurant&rsquo;s fate could fall to these sites







&nbsp; 
Check out:&nbsp;&nbsp; 

www.boorah.com
www.yelp.com
www.urbanspoon.com
...]]></content>
 </entry>
 <entry>
   <title type="html">The One Reason Restaurant Marketing Plans Fail</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=683" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/683</id>
   <author>
     <name>Jenny Brooks</name>
   </author>
   <updated>2009-12-08T12:00:00Z</updated>
   <summary type="html"><![CDATA[When restaurant owners search the Internet, one of the top search phrases they use is &#8216;restaurant marketing.&#8217; When you punch in those search words on Google, you get 490,000,000 pages of results. ]]></summary>
   <content type="html"><![CDATA[&nbsp;
The One Reason Restaurant Marketing Plans Fail
How to strategize your marketing efforts


Jenny Brooks
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n...]]></content>
 </entry>
 <entry>
   <title type="html">Boost Your Visibility</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=670" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/670</id>
   <author>
     <name>Jenny Brooks</name>
   </author>
   <updated>2009-11-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[There are two things I want to discuss with you this month: Facebook and videos]]></summary>
   <content type="html"><![CDATA[&nbsp;
Boost Your Visibility
Use Facebook and videos to help promote your restaurant
&nbsp;
By Jenny Brooks
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp...]]></content>
 </entry>
 <entry>
   <title type="html">Keys to Working with the News Media</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=672" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/672</id>
   <author>
     <name>Jeff Pizzino</name>
   </author>
   <updated>2009-11-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Just how does a restaurant get in the news? If you think reporters magically find all their stories on their own, think again. ]]></summary>
   <content type="html"><![CDATA[Keys to Working with the News Media
4 steps for getting your restaurant in the news
&nbsp;
By Jeff Pizzino
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; ...]]></content>
 </entry>
 <entry>
   <title type="html">Attention-Getting Holiday Marketing Ideas</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=663" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/663</id>
   <author>
     <name>Restaurant Marketing Group</name>
   </author>
   <updated>2009-10-04T12:00:00Z</updated>
   <summary type="html"><![CDATA[Want to stand-out from your competition during not only the upcoming holiday season but also other holidays throughout the year? Then exceed the expectations of your customers. How? ...]]></summary>
   <content type="html"><![CDATA[Attention-Getting Holiday Marketing Ideas
Generate increased traffic year round with these marketing ideas


&nbsp;
www.restaurantmarketinggroup.org 

&nbsp;
Want to stand-out from your competition during not only the upcoming holiday season ...]]></content>
 </entry>
 <entry>
   <title type="html">What Does Your Business Card Say About You?</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=660" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/660</id>
   <author>
     <name>Linda Peters-Getchell</name>
   </author>
   <updated>2009-10-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[Your business card is to tell folks about your business &#8213; we&#8217;re talking pertinent information to facilitate doing business with you, and it ALL SHOULD BE REALLY EASY TO READ]]></summary>
   <content type="html"><![CDATA[What Does Your Business Card Say About You?
Follow these tips to maximize your business card
&nbsp;
By Linda Peters-Getchell
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&...]]></content>
 </entry>
 <entry>
   <title type="html">Understanding Public Relations and Its Power</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=652" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/652</id>
   <author>
     <name>Jeff Pizzino</name>
   </author>
   <updated>2009-09-06T12:00:00Z</updated>
   <summary type="html"><![CDATA[The term &#8216;public relations&#8217; or &#8216;PR&#8217; is an mysterious term to many. Some people think it&#8217;s simply getting along great with people.]]></summary>
   <content type="html"><![CDATA[Understanding Public Relations and Its Power

Know your key &ldquo;stakeholders&rdquo; and how to communicate with them
&nbsp;
By Jeff Pizzino
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;...]]></content>
 </entry>
 <entry>
   <title type="html">Top 20 Mediums to Promote Your Restaurant</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=646" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/646</id>
   <author>
     <name>Jenny Brooks</name>
   </author>
   <updated>2009-09-04T12:00:00Z</updated>
   <summary type="html"><![CDATA[In putting together a plan of attack for a client, I was reviewing all the different means at my disposal to help my client spread their message. It occurred to me you could benefit from such a list]]></summary>
   <content type="html"><![CDATA[&nbsp;
Top 20 Mediums to Promote Your Restaurant

Consider them tools to support your public relations efforts
&nbsp;
By Jenny Brooks
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #35: Get Your Email Opened! </title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=648" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/648</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2009-09-04T12:00:00Z</updated>
   <summary type="html"><![CDATA[What affects your "open rate" most?]]></summary>
   <content type="html"><![CDATA[
xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx]]></content>
 </entry>
 <entry>
   <title type="html">Productive Web Surfing - August 2009</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=641" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/641</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-08-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[Doesn&#8217;t it make sense to tap into the power of SEO and make your Web site easy to find?]]></summary>
   <content type="html"><![CDATA[





Productive Web Surfing
&nbsp;
&nbsp;
The Power of SEO
Optimize your Web site and customers will find you faster

&nbsp; 

Check out: www.optimizewebsite.net 
&nbsp;
Why? In most markets, restaurant related searches on the Intern...]]></content>
 </entry>
 <entry>
   <title type="html">Charitable Giving Ideal in Tough Economy</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=642" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/642</id>
   <author>
     <name>Scott Anthony</name>
   </author>
   <updated>2009-08-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[Restaurant operators can use charitable giving to their advantage during tough economic times. Here&#8217;s how I did it&#133;]]></summary>
   <content type="html"><![CDATA[Charitable Giving Ideal in Tough Economy
Especially when you think you can&rsquo;t
&nbsp;
By Scott L. Anthony
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbs...]]></content>
 </entry>
 <entry>
   <title type="html">Put Systems in Place for PR</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=637" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/637</id>
   <author>
     <name>Jenny Brooks</name>
   </author>
   <updated>2009-08-02T12:00:00Z</updated>
   <summary type="html"><![CDATA[A mission statement is an explanation of what your business exists to do today. A vision statement is the explanation of where you hope to take your business in the future. ]]></summary>
   <content type="html"><![CDATA[Put Systems in Place for PR
Work with a purpose and your PR will follow
&nbsp;
By Jenny Brooks
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #34:  Use HTML for Better Email Response </title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=638" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/638</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2009-08-02T12:00:00Z</updated>
   <summary type="html"><![CDATA[According to Opt-In News, more than 68 percent of all email marketing is in HTML (HyperText Markup Language) format &#8213; or more simply, email enhanced with graphics. ]]></summary>
   <content type="html"><![CDATA[According to Opt-In News, more than 68 percent of all email marketing is in HTML (HyperText Markup Language) format  or more simply, email enhanced with graphics. ]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #32:  Best Frequency for Emailing </title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=618" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/618</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2009-07-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[How often should you email for best response?  Forrester Research and NFO World Group both reported the identical conclusion...]]></summary>
   <content type="html"><![CDATA[&nbsp;
]]></content>
 </entry>
 <entry>
   <title type="html">Productive Web Surfing - July 2009</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=625" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/625</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-07-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[When marketing your restaurant, you need to step outside the traditional advertising box.]]></summary>
   <content type="html"><![CDATA[





Productive Web Surfing
&nbsp;
&nbsp;
&nbsp; 
Powerful Web Tools for Restaurant Owners

&nbsp; 

When marketing your restaurant, you need to step outside the traditional advertising box. More and more people are using the Internet ...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #33:  E-mail Click-Through Rates: What to Expect? </title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=626" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/626</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2009-07-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[...remember, click-throughs do not mean orders.&#160;To make the sale, your audience must &#8213; of course &#8213; first read your message.]]></summary>
   <content type="html"><![CDATA[&nbsp;
]]></content>
 </entry>
 <entry>
   <title type="html">Ways for Restaurants to Use Twitter</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=616" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/616</id>
   <author>
     <name>Jenny Brooks</name>
   </author>
   <updated>2009-06-02T12:00:00Z</updated>
   <summary type="html"><![CDATA[At the top of my list is to first remind you to let your customers know you are on Twitter and to follow you on there. You can do this in a variety of ways. ]]></summary>
   <content type="html"><![CDATA[Ways for Restaurants to Use Twitter
Get out from under your rock and join the Twitterverse

&nbsp;
Jenny Brooks
&nbsp;
In case you don&rsquo;t read the blog on TheRestaurantExpert.com, I wanted to bring this blog post to paper. 
&nbsp;
It kin...]]></content>
 </entry>
 <entry>
   <title type="html">Productive Web Surfing - June 2009</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=617" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/617</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-02T12:00:00Z</updated>
   <summary type="html"><![CDATA[Have you joined facebook yet? If not, you&#8217;re likely among the largest segment of the audience joining &#8212; adults with jobs, kids, grandkids. ]]></summary>
   <content type="html"><![CDATA[





Productive Web Surfing
&nbsp;
&nbsp;
Biz Page on Facebook
&nbsp;
A Facebook biz page expands your reach
&nbsp;
Check Out

www.facebook.com

&nbsp;
Why

Have you joined facebook yet? If not, you&rsquo;re likely among the larg...]]></content>
 </entry>
 <entry>
   <title type="html">A-ha! Margin - December 2008</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=532" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/532</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-01-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Quick tips that make you say..."A-Ha!" ]]></summary>
   <content type="html"><![CDATA[











A-Ha! Margin


Lock Your Liquor&nbsp; If you&rsquo;re giving the keys away, then you&rsquo;re giving liquor away &mdash; guaranteed. 
&nbsp;
First, make sure your extra liquor inventory is locked up. Second, make sure to ...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #27: Long Copy is More Persuasive</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=535" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/535</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2009-01-01T12:00:00Z</updated>
   <summary type="html"><![CDATA["Well written long copy consistently out-pulls short copy regardless of the product or service being advertised."]]></summary>
   <content type="html"><![CDATA["Well written long copy consistently out-pulls short copy regardless of the product or service being advertised."]]></content>
 </entry>
 <entry>
   <title type="html">You Restaurant&#8217;s Success Depends on Your Menu</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=539" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/539</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-01-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[There is no single place as powerful or relevant as your menu.]]></summary>
   <content type="html"><![CDATA[

You Restaurant&rsquo;s Success Depends on Your Menu




And there is no better time to make it work for you instead of against you



&nbsp;
By David Scott Peters
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;...]]></content>
 </entry>
 <entry>
   <title type="html">Pay the Bills with Charitable Giving</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=542" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/542</id>
   <author>
     <name>Scott Anthony</name>
   </author>
   <updated>2009-01-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Those in charitable organizations grimace when they hear the word &#8216;recession&#8217; because they know it&#8217;s going to get harder to raise those much-needed dollars. ]]></summary>
   <content type="html"><![CDATA[Charitable Giving Ideal in Tough Economy
Especially when you think you can&rsquo;t
&nbsp;
By Scott L. Anthony
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbs...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #28: It's NEVER Clever to Be Clever!</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=543" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/543</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2009-01-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[The goal of advertising is sales, not entertainment.]]></summary>
   <content type="html"><![CDATA[
-]]></content>
 </entry>
 <entry>
   <title type="html">Drum Up Your Own Exposure</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=517" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/517</id>
   <author>
     <name>Jenny Brooks</name>
   </author>
   <updated>2008-11-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[I&#8217;ll define public relations as exposure you receive from some sort of activity you generate yourself. It takes staff time and some hard costs in resources... ]]></summary>
   <content type="html"><![CDATA[Drum Up Your Own Exposure
Three cheap ways to gain exposure to new customers 
&nbsp;

Jenny Brooks
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #26: Set Headlines in Initial Caps</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=518" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/518</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2008-11-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[According to one study, all caps slowed readership by 11.8 percent. Later studies confirmed the findings.]]></summary>
   <content type="html"><![CDATA[&nbsp;
&nbsp;
SECRET #26: Set Headlines in Initial Caps
Drew Eric Whitman
Direct Response Surgeon


]]></content>
 </entry>
 <entry>
   <title type="html">10 Commandments of Promotional Marketing</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=519" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/519</id>
   <author>
     <name>Jay Siff</name>
   </author>
   <updated>2008-11-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[If you&#8217;re a small, independent restaurant, you&#8217;re probably convinced you can&#8217;t possibly compete in the marketing arena against those big chains with their huge ad budgets and big-time ad agencies. ]]></summary>
   <content type="html"><![CDATA[10 Commandments of Promotional Marketing
Simple rules to compete in today&rsquo;s market 



&nbsp;
Jay Siff
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&n...]]></content>
 </entry>
 <entry>
   <title type="html">Everyone Else is Doing It</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=514" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/514</id>
   <author>
     <name>Jenny Brooks</name>
   </author>
   <updated>2008-10-05T12:00:00Z</updated>
   <summary type="html"><![CDATA[Join some social network sites and start making some connections. Get your whole mastermind group on the same site and start sharing information that way.]]></summary>
   <content type="html"><![CDATA[Everyone Else Is Doing It
Why starting a blog could be good for business








Jenny Brooks
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&...]]></content>
 </entry>
 <entry>
   <title type="html">The Ingrediants to Build Repeat Business - Part 2</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=511" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/511</id>
   <author>
     <name>Elliot Eskin</name>
   </author>
   <updated>2008-10-04T12:00:00Z</updated>
   <summary type="html"><![CDATA[In this issue I am going to lay out for you the components that make up a good loyalty system and how you can go about putting those things in place. ]]></summary>
   <content type="html"><![CDATA[Ingredients to Build Repeat Business &ndash; Part 2
What exactly you need to do



&nbsp;
By Elliot Eskin
Pro/Phase Marketing, Inc.
&nbsp;
&nbsp;
Now that you have the basics as to whyyou should create a customer loyalty program in your res...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #25: Serif Fonts Best for Printed Material</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=507" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/507</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2008-10-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[Do you know the difference between a serif and a sans serif typeface? Your eyes do.]]></summary>
   <content type="html"><![CDATA[SECRET #25: Serif Fonts Best for Printed Material

Drew Eric Whitman
Direct Response Surgeon



]]></content>
 </entry>
 <entry>
   <title type="html">The Ingredients to Building Repeat Business</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=492" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/492</id>
   <author>
     <name>Elliot B. Eskin </name>
   </author>
   <updated>2008-09-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Customer satisfaction is an attitude and attitudes are constantly changing. Customer loyalty, however, is a behavior. ]]></summary>
   <content type="html"><![CDATA[The Ingredients to Building Repeat Business




It&rsquo;s not your mother&rsquo;s recipe



&nbsp;
By Elliot Eskin
Pro/Phase Marketing, Inc.

&nbsp;
Every merchant needs satisfied customers. But are &ldquo;satisfied&rdquo; customers lo...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #24: The "Pyramid Principle" Eyeball Lure </title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=500" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/500</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2008-09-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[This technique guides your readers' eyes by using large type for your headline... ]]></summary>
   <content type="html"><![CDATA[SECRET #24: The &quot;Pyramid Principle&quot; Eyeball Lure 

Drew Eric Whitman
Direct Response Surgeon



]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #22: Always Use Deadlines</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=466" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/466</id>
   <author>
     <name>Drew Whitman</name>
   </author>
   <updated>2008-08-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[The most critical time to persuade is when you're asking for action.]]></summary>
   <content type="html"><![CDATA[

SECRET #22:&nbsp; Always Use Deadlines to Drive Response


Drew Eric Whitman
Direct Response Surgeon
&nbsp;
]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #23:  7 Proven Headline Starters</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=471" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/471</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2008-08-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[Want to write powerful headlines? These words have almost magical appeal for any product or service. Use them often! ]]></summary>
   <content type="html"><![CDATA[
SECRET #23: 7 Proven Headline Starters

Drew Eric Whitman
Direct Response Surgeon






]]></content>
 </entry>
 <entry>
   <title type="html">Use Your Web Site to Gain Customers</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=475" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/475</id>
   <author>
     <name>Jenny Brooks</name>
   </author>
   <updated>2008-08-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[In today&#8217;s ultra-fast moving world, the Web should be a staple in your arsenal of tools to bring in customers. ]]></summary>
   <content type="html"><![CDATA[Use Your Web Site to Gain Customers

A bad one does more harm than having none 

Jenny Brooks
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Bonus Basket</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=476" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/476</id>
   <author>
     <name>Scott Anthony</name>
   </author>
   <updated>2008-08-03T12:00:00Z</updated>
   <summary type="html"><![CDATA[Years ago I realized that my employees were one of my most valuable assets, both in my operations and marketing. ]]></summary>
   <content type="html"><![CDATA[Employee Bonus Basket
Marketing tool for employees and beyond&nbsp;&nbsp;&nbsp;&nbsp; 
&nbsp;
By Scott L. Anthony
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #21: Use Directive Language</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=454" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/454</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2008-06-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Tell People Exactly What to Do, Step-by-Step&#13;&#10;Never assume that people know what you want them to do. ]]></summary>
   <content type="html"><![CDATA[SECRET #21: Use Directive Language: 

Tell People Exactly What to Do, Step-by-Step




]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #20:  Repeatedly Ask for Action</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=441" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/441</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2008-04-27T12:00:00Z</updated>
   <summary type="html"><![CDATA[Every good salesperson knows that in order to close a deal, he or she has to ask for the order. ]]></summary>
   <content type="html"><![CDATA[Secret # 20:&nbsp; Repeatedly Ask for Action
Drew Eric Whitman

]]></content>
 </entry>
 <entry>
   <title type="html">Gas Grill Giveaway</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=444" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/444</id>
   <author>
     <name>ReNae Morse</name>
   </author>
   <updated>2008-04-27T12:00:00Z</updated>
   <summary type="html"><![CDATA[With spring finally here and summer just around the corner, I&#8217;ve got a great in-restaurant promotion. I call it the Gas Grill Promotion.]]></summary>
   <content type="html"><![CDATA[Gas Grill Give Away
A summer promotion to excite your customers



&nbsp;
By ReNae Morse
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Marketing Implementation Coa...]]></content>
 </entry>
 <entry>
   <title type="html">Next You Make It Fun</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=434" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/434</id>
   <author>
     <name>ReNae Morse</name>
   </author>
   <updated>2008-04-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[In my article last month, I gave you the idea of hosting a charitable event inside your restaurant to drive traffic and increase awareness. ]]></summary>
   <content type="html"><![CDATA[Next You Make It Fun
Take advantage of the slow season to do some good &ndash; Part II


&nbsp;
By ReNae Morse
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #18:  Teasers Get Your Mail Trashed</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=435" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/435</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2008-04-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[The number one job of your outside envelope is to get people to open it.]]></summary>
   <content type="html"><![CDATA[The number one job of your outside envelope is to get people to open it.]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #17:  The Powerful 2/3 - 1/3 Layout</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=396" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/396</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2008-02-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Studies show that twice as many people read captions as body copy.]]></summary>
   <content type="html"><![CDATA[&nbsp;
&nbsp;
&nbsp;
&nbsp;
&nbsp;]]></content>
 </entry>
 <entry>
   <title type="html">Insider Offers You Marketing Royalty</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=397" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/397</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-02-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[We now have our very own resident queen of marketing. ReNae Morse has joined the Insider Team to offer you tested and proven marketing promotions for your restaurant]]></summary>
   <content type="html"><![CDATA[
Insider Offers You Marketing Royalty


If restaurant marketing were a country, 
you&rsquo;d want this woman as your Queen




&nbsp;
Take a peek. Do you notice anything new? If you look close enough, you&rsquo;ll see a new smiling face. We now have ...]]></content>
 </entry>
 <entry>
   <title type="html">Free Food for a Year Giveaway </title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=398" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/398</id>
   <author>
     <name>ReNae Morse</name>
   </author>
   <updated>2008-02-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[That headline alone is a very strong statement and one that will definitely get your customers&#8217; attention. You will want this promotion to do several important things for your restaurant. ]]></summary>
   <content type="html"><![CDATA[Free Food for a Year Giveaway

Create a WOW factor in your restaurant

&nbsp;

&nbsp;
By ReNae Morse
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #16:  Cash In on "Eye-Ball Behavior"</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=368" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/368</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2008-01-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Researchers used a strange device called an "Eye Camera" to determine how readers' eyes move across the printed page.]]></summary>
   <content type="html"><![CDATA[Researchers used a strange device called an "Eye Camera" to determine how readers' eyes move across the printed page.]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #15:  Personalization Boosts Response</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=344" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/344</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2007-12-06T12:00:00Z</updated>
   <summary type="html"><![CDATA[Always personalize sales letters.  For additional impact, include your recipient's first name, city - and other personal information you have captured.]]></summary>
   <content type="html"><![CDATA[Always personalize sales letters.  For additional impact, include your recipient's first name, city - and other personal information you have captured.]]></content>
 </entry>
 <entry>
   <title type="html">Give for Good Will in 2008</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=346" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/346</id>
   <author>
     <name>Jenny Brooks</name>
   </author>
   <updated>2007-12-06T12:00:00Z</updated>
   <summary type="html"><![CDATA[Team up with a nonprofit organization and hold a fundraiser in your restaurant. They invite the people, you donate a portion of the proceeds to the nonprofit and you both win. ]]></summary>
   <content type="html"><![CDATA[
Give for Good Will in 2008
&nbsp;
Set up an in-house fundraising program


&nbsp;











&nbsp;









By Jenny Brooks
Jenny Brooks Public Relations 





&nbsp;
A new year is upon us &mdash; already. And with the start of the New Year comes t...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #14:  Best Typefaces for Your Website</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=334" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/334</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2007-11-06T12:00:00Z</updated>
   <summary type="html"><![CDATA[Studies show which fonts are easiest to read on a computer screen.]]></summary>
   <content type="html"><![CDATA[&nbsp;
]]></content>
 </entry>
 <entry>
   <title type="html">Hawk Plastic Like It&#8217;s Going Out of Style</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=Gift-Cards" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/320</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2007-10-09T12:00:00Z</updated>
   <summary type="html"><![CDATA[Most independents don&#8217;t take advantage of gift cards like the major chains do. Any major restaurant chain &#8213; Applebee&#8217;s, Chili&#8217;s, Olive Garden, Red Lobster, etc. &#8213; does a big push to sell gift cards during the holidays. ]]></summary>
   <content type="html"><![CDATA[
Hawk Plastic Like It&rsquo;s Going Out of Style


Why gift cards are worth the extra push


&nbsp;David Scott Peters


&nbsp;
My advice for the holiday season? Take advantage of the gift-giving spirit and sell gift cards. You&rsquo;ll be amazed at t...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #13:  Choose a Cover for Maximum Impact</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=Choose-a-cover-for-maximum-impact" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/321</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2007-10-09T12:00:00Z</updated>
   <summary type="html"><![CDATA[Magazine ads on the inside front cover have the highest average "Noted" (seen and recalled) scores...]]></summary>
   <content type="html"><![CDATA[Magazine ads on the inside front cover have the highest average "Noted" (seen and recalled) scores...]]></content>
 </entry>
 <entry>
   <title type="html">"Let's Go Somewhere Else.  They Don't Have..."</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=315" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/315</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2007-09-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[How do we expand our world and start thinking like a customer? Better yet, start thinking like the potential customer who steers business away from your restaurant.]]></summary>
   <content type="html"><![CDATA[
&ldquo;Let&rsquo;s Go Somewhere Else. 

They Don&rsquo;t Have&hellip;&rdquo;



How one person can cost you business
&nbsp;
By David Scott Peters
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #12:  4 Color Ads</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=316" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/316</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2007-09-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[Four color ads get up to 45% greater readership.]]></summary>
   <content type="html"><![CDATA[Four color ads get up to 45% greater readership.]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #11:  Same-Sex Photos </title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=289" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/289</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2007-08-07T12:00:00Z</updated>
   <summary type="html"><![CDATA[In advertising, men are most attracted to pictures of other men, and women to pictures of other women. Why?]]></summary>
   <content type="html"><![CDATA[&nbsp;
Secret #11:&nbsp; Same-Sex Photos
Attract Best
Drew Eric Whitman
&nbsp;
&nbsp;
]]></content>
 </entry>
 <entry>
   <title type="html">Secret #9: Two Most Effective Ink Colors</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=Two_Effective_Ink_Colors" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/280</id>
   <author>
     <name>Drew Whitman</name>
   </author>
   <updated>2007-07-10T12:00:00Z</updated>
   <summary type="html"><![CDATA[What are the two most effective ink colors for your advertising?]]></summary>
   <content type="html"><![CDATA[What are the two most effective ink colors for your advertising?]]></content>
 </entry>
 <entry>
   <title type="html">Summer Sun Brings Work and Fun Together</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=summer-sun-brings-work-and-fun-together" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/260</id>
   <author>
     <name>Michael Attias</name>
   </author>
   <updated>2007-06-08T12:00:00Z</updated>
   <summary type="html"><![CDATA[From burgers to barbecue, most companies hold an annual picnic for their employees and their families. If you are a restaurateur or caterer, the picnic market is a niche worth pursuing.]]></summary>
   <content type="html"><![CDATA[
Summer Sun Brings Work and Fun Together


A guide to profiting from the business of company picnics

&nbsp;
By Michael Attias
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nb...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #5:  Circular Design</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=secret-5--circular-design" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/210</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2007-02-06T12:00:00Z</updated>
   <summary type="html"><![CDATA[Few advertisers know about this technique, and even fewer have ever used it.]]></summary>
   <content type="html"><![CDATA[Few advertisers know about this technique, and even fewer have ever used it.]]></content>
 </entry>
 <entry>
   <title type="html">Vintage Gifts</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=vintage-gifts" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/177</id>
   <author>
     <name>Natalie MacLean</name>
   </author>
   <updated>2006-12-17T12:00:00Z</updated>
   <summary type="html"><![CDATA[One of the easiest people to buy for on your list this year is the wine lover. There seems to be no end to the wine books, videos, gadgets and accessories that pour on to the market each year.]]></summary>
   <content type="html"><![CDATA[Vintage Gifts

A Wine Expert&rsquo;s Gift Suggestions for Wine Lovers










By Natalie MacLean 

One of the easiest people to buy for on your list this year is the wine lover. There seems to be no end to the wine books, videos, gadgets and access...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #3:  Repetition is More Important than Size</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=secret-3--repetition-is-more-important-than-size" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/178</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2006-12-17T12:00:00Z</updated>
   <summary type="html"><![CDATA[There is not a 1-to-1 relationship between ad size and effectiveness. In fact, when it comes to how often an ad is "noted" (seen and recalled), smaller ads perform better than you might expect]]></summary>
   <content type="html"><![CDATA[SECRET #3:&nbsp; Repetition is More
Important than Size





&nbsp;
&nbsp;
&nbsp;

By Drew Eric Whitman
There is not a 1-to-1 relationship between ad size and effectiveness. In fact, when it comes to how often an ad is &quot;noted&quot; (seen and rec...]]></content>
 </entry>
 <entry>
   <title type="html">Defending Against the Cocaine of Restaurant Marketing</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=defending-against-the-cocaine-of-restaurant-market" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/153</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2006-11-12T12:00:00Z</updated>
   <summary type="html"><![CDATA[I&#8217;m a restaurant systems expert. I help literally hundreds of independent restaurant operators every year make more money in their operations than they ever have before.]]></summary>
   <content type="html"><![CDATA[Defending Against the Cocaine of 

Restaurant Marketing
&nbsp;
How coupons can work against you
&nbsp;
By David Scott Peters
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp...]]></content>
 </entry>
 <entry>
   <title type="html">Mixing Business with Personal</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=mixing-business-with-personal" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/154</id>
   <author>
     <name>Linda Peters-Getchell</name>
   </author>
   <updated>2006-11-12T12:00:00Z</updated>
   <summary type="html"><![CDATA[The wonderful world of blank business cards has been a remarkable tool for me for quite a few years now. For those of you who are very traditional and for whom doing something out of the ordinary is uncomfortable just take a minute to process the idea]]></summary>
   <content type="html"><![CDATA[
Mixing Business with Personal


There is more to a business card than business


&nbsp;






By Linda Peters-Getchell
The Spark Connection, LLC

&nbsp;
Blank business cards can be a palette all about you &mdash; a creative way to send a message. We...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #2:  60 Percent of Consumers Read Headlines Only</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=secret-2--60-percent-of-consumers-read-headlines-o" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/155</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2006-11-12T12:00:00Z</updated>
   <summary type="html"><![CDATA[The headline is the most important part of any ad. Studies show that 60 percent of all people who see your ad will stop at your headline unless that headline grabs their interest and makes them keep reading.]]></summary>
   <content type="html"><![CDATA[SECRET #2:&nbsp; 60 Percent of 
Consumers Read Headlines Only 



















Drew Eric Whitman




In seconds, your readers decide to read your ad ... or to skip it, never to return.&nbsp;That's why the 
headline is the most important part of an...]]></content>
 </entry>
 <entry>
   <title type="html">SECRET #1:  The Million-Dollar Secret for Getting Inside Your Prospects' Heads</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=secret-1--the-million-dollar-secret-for-getting-in" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/149</id>
   <author>
     <name>Drew Eric Whitman</name>
   </author>
   <updated>2006-10-10T12:00:00Z</updated>
   <summary type="html"><![CDATA[In every ad, every brochure, every sales letter, e-mail, and Web site ... always "bazooka" your readers with benefits. It's the magic key to advertising response]]></summary>
   <content type="html"><![CDATA[SECRET #1:&nbsp; The Million-Dollar Secret for Getting Inside Your Prospects' Heads




















Drew Eric Whitman





The #1 thought streaming through consumers' minds when they read your ads, brochures, 
sales letters, e-mails, and Web site...]]></content>
 </entry>
 <entry>
   <title type="html">The Magic Pill for Marketing Success!</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=the-magic-pill-for-marketing-success" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/36</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2006-04-17T12:00:00Z</updated>
   <summary type="html"><![CDATA[How would you like to wake up each morning, open your medicine cabinet, reach for a bottle, open it and take a &#8216;Magic Pill&#8217; that will almost guarantee that the safe in your office will fill with cash every day! Who wouldn&#8217;t? What I&#8217;m about to share with y]]></summary>
   <content type="html"><![CDATA[###
The Magic Pill for Marketing Success 
If you don&rsquo;t have this in your medicine cabinet, your marketing efforts are probably doomed to failure.
&nbsp;
By David Scott Peters
Smile Button Enterprises, LLC
&nbsp;
How would you like to wake up ea...]]></content>
 </entry>
 <entry>
   <title type="html">Barter Baron</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=barter-baron" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/17</id>
   <author>
     <name>Kamron Karington</name>
   </author>
   <updated>2006-04-16T12:00:00Z</updated>
   <summary type="html"><![CDATA[Imagine having your own printing press in the basement. And you can print money &#8212; at will! Well, you already have one. Let me explain. When I had my restaurant, I&#8217;d go out for breakfast every morning. It didn&#8217;t cost me a penny! I&#8217;d pay with pizza. I&#8217;d go]]></summary>
   <content type="html"><![CDATA[###
Barter Baron
&nbsp;
By Kamron Karington
Restaurant Marketing Expert
&nbsp;
Imagine having your own printing press in the basement. And you can print money &ndash; at will! Well, you already have one.
&nbsp;
Let me explain. When I had my restauran...]]></content>
 </entry>
 <entry>
   <title type="html">To Mitigate Crises, Be Prepared &#8212; Part IV</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=to-mitigate-crises-be-prepared--part-iv" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/38</id>
   <author>
     <name>Kimberly Cecere</name>
   </author>
   <updated>2006-02-14T12:00:00Z</updated>
   <summary type="html"><![CDATA[Visualizing potential crises and how you would respond to the media, even role playing the situation with restaurant staff, is excellent preparation for the real thing. Bad news scenarios can run the gamut: a raging fire in the kitchen spreading fast to t]]></summary>
   <content type="html"><![CDATA[###
To Mitigate Crises, Be Prepared &ndash; Part IV
Informing the Media
&nbsp;
By Kimberly Cecere
On Point Communications, LLC
&nbsp;
&nbsp;
This is the final installment in a four-part series on crisis communications. 
&nbsp;
Visualizing potential c...]]></content>
 </entry>
 <entry>
   <title type="html">To Mitigate Crises, Be Prepared &#8212; Part III</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=to-mitigate-crises-be-prepared--part-iii" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/31</id>
   <author>
     <name>Kimberly Cecere</name>
   </author>
   <updated>2006-01-14T12:00:00Z</updated>
   <summary type="html"><![CDATA[When managing a crisis, strict public relations guidelines are as integral to the process as procedures on the operations side. You must become the most credible and accurate source on all information related to the incident. Remember, if you won&#8217;t say wh]]></summary>
   <content type="html"><![CDATA[To Mitigate Crises, Be Prepared &ndash; Part III
Working With the Media
&nbsp;
By Kimberly Cecere
Founder and Principal, On Point Communications, LLC
&nbsp;
This is the third installment in four-part series on crisis communications. 
&nbsp;
When mana...]]></content>
 </entry>
 <entry>
   <title type="html">To Mitigate Crises, Be Prepared &#8212; Part II</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=to-mitigate-crises-be-prepared--part-ii" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/30</id>
   <author>
     <name>Kimberly Cecere</name>
   </author>
   <updated>2005-12-14T12:00:00Z</updated>
   <summary type="html"><![CDATA[As I sit down to write about how your handling of the first 60 minutes of a crisis is absolutely critical, I am reminded of a restaurant crisis that recently happened at a Subway franchise in Phoenix. Two young Subway restaurant workers were shot and kill]]></summary>
   <content type="html"><![CDATA[###
To Mitigate Crises, Be Prepared &ndash; Part II
The First 60 Minutes
&nbsp;
&nbsp;
By Kimberly Cecere
On Point Communications, LLC
&nbsp;
This is the second installment in four-part series on crisis communications. 
&nbsp;
As I sit down to write ...]]></content>
 </entry>
 <entry>
   <title type="html">To Mitigate Crises, Be Prepared - Part I</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=to-mitigate-crises-be-prepared---part-i" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/24</id>
   <author>
     <name>Kimberly Cecere</name>
   </author>
   <updated>2005-11-17T12:00:00Z</updated>
   <summary type="html"><![CDATA[It&#8217;s your worst nightmare&#8213;a fire raging in the kitchen and spreading fast to the dining room, a labor protest staged in front of your restaurant, a debilitating natural disaster that cuts off your power and water supply, or a disgruntled employee or patro]]></summary>
   <content type="html"><![CDATA[###
To Mitigate Crises, Be Prepared
Part I
&nbsp;
By Kimberly Cecere
On Point Communications, LLC
&nbsp;
It&rsquo;s your worst nightmare&mdash;a fire raging in the kitchen and spreading fast to the dining room, a labor protest staged in front of your...]]></content>
 </entry>
 <entry>
   <title type="html">Proactive Community Relations Puts the &#8216;Goodwill&#8217; in Public Relations</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=proactive-community-relations-puts-the-goodwill-in" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/19</id>
   <author>
     <name>Kimberly Cecere</name>
   </author>
   <updated>2005-10-14T12:00:00Z</updated>
   <summary type="html"><![CDATA[Becoming a good neighbor in your community takes sincere commitment, a willingness to donate time and energy, and innovative ideas for getting involved. But the payback is well worth it, often realized in greater visibility and positive awareness for your]]></summary>
   <content type="html"><![CDATA[###
Proactive Community Relations Puts the &ldquo;Goodwill&rdquo; in Public Relations
&nbsp;
By Kimberly Cecere
On Point Communications, LLC
&nbsp;
Becoming a good neighbor in your community takes sincere commitment, a willingness to donate time and ...]]></content>
 </entry>
 <entry>
   <title type="html">Planning is the Key Ingredient to Hosting Special Events</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=planning-is-the-key-ingredient-to-hosting-special-" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/87</id>
   <author>
     <name>Kimberly Cecere</name>
   </author>
   <updated>2005-08-17T12:00:00Z</updated>
   <summary type="html"><![CDATA[Looking for a creative way to generate positive awareness and publicity for your restaurant&#8213;and get more people through your doors? Consider hosting a special event. A well-planned event is an opportunity to showcase your &#8216;brand&#8217; and enhance the overall i]]></summary>
   <content type="html"><![CDATA[###
Planning is the Key Ingredient to Hosting Special Events
By Kimberly Cecere
Founder and Principal, On Point Communications, LLC
Looking for a creative way to generate positive awareness and publicity for your restaurant&mdash;and get more people ...]]></content>
 </entry>
 <entry>
   <title type="html">&#8216;Inking&#8217; the Story</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=inking-the-story" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/11</id>
   <author>
     <name>Kimberly Cecere</name>
   </author>
   <updated>2005-07-13T12:00:00Z</updated>
   <summary type="html"><![CDATA[Despite how long I&#8217;ve been in this business, when it comes to working with the news media I still can&#8217;t help but think of the maxim, &#8216;You can lead a horse to water, but you can&#8217;t make him drink.&#8217; The same holds true for effective media relations&#8213;You can l]]></summary>
   <content type="html"><![CDATA[###
&ldquo;Inking&rdquo; the Story
&nbsp;
By Kimberly Cecere 
Founder and Principal, On Point Communications, LLC
&nbsp;
Despite how long I&rsquo;ve been in this business, when it comes to working with the news media I still can&rsquo;t help but thin...]]></content>
 </entry>
 <entry>
   <title type="html">News Release Know-How</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=news-release-know-how" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/3</id>
   <author>
     <name>Kimberly Cecere</name>
   </author>
   <updated>2005-06-13T12:00:00Z</updated>
   <summary type="html"><![CDATA[Conducting a ribbon-cutting ceremony to celebrate the grand opening of your new restaurant? Just hired a distinguished chef? Perhaps your operation is actively involved in a prominent charitable event in your community. When you identify a newsworthy even]]></summary>
   <content type="html"><![CDATA[###


News Release Know-How
&nbsp;

By Kimberly Cecere
Founder and Principal, On Point Communications, LLC

&nbsp;
Conducting a ribbon-cutting ceremony to celebrate the grand opening of your new restaurant? Just hired a distinguished chef? Perhaps yo...]]></content>
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