<?xml version="1.0" encoding="iso-8859-1"?>
<feed xmlns="http://www.w3.org/2005/Atom">
 <title type="html">Marketing</title>
 <link type="application/atom+xml" href="http://members.therestaurantexpert.com/atom.php?element-name=marketing" rel="self"/>
 <link type="text/html" href="http://members.therestaurantexpert.com/" rel="alternate"/>
 <updated>2010-09-09T03:03:18Z</updated>
 <id>http://members.therestaurantexpert.com/atom.php?element-name=marketing/</id>
 <entry>
   <title type="html">Employee Newsletter - Jan./Feb. 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=employee-newsletter---janfeb-07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/168</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-specifi]]></summary>
   <content type="html"><![CDATA[

This bi-monthly, two-page employee newsletter template is  designed and edited with your employees in mind. Every other month it is  pre-populated with new articles and tips relevant to restaurant employees. All  you have to do is add your restaura...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Dec. 06</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=customer-newsletter---dec-06" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/169</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant. All you have to do is add...]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your  restaurant operation and is provided in Microsoft Word format for easy editing.  It&rsquo;s available in four different styles &mdash; pick the one that best suits your  restaurant. All you ...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Jan. 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=customer-newsletter---jan-07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/170</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant. All you have to do is add...]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your  restaurant operation and is provided in Microsoft Word format for easy editing.  It&rsquo;s available in four different styles &mdash; pick the one that best suits your  restaurant. All you ...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Feb. 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=customer-newsletter---feb-07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/196</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant. All you have to do is add...]]></summary>
   <content type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you have ...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - March/April 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=employee-newsletter---marchapril-07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/201</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind.]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - March 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=customer-newsletter---march-07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/211</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - April 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=customer-newsletter---april-07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/223</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - May/June 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=employee-newsletter---mayjune-07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/246</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees.]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - May 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=customer-newsletter---may-07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/247</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - June 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=customer-newsletter---june-07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/258</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - July 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=Customer Newsletters July 07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/271</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant. ]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter -July/Aug 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=employee-newsletter---july_aug-07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/273</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees.]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Aug 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=customer newsletter August 07" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/274</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant. ]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Sept. 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=303" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/303</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant. ]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - Sept./Oct. 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=304" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/304</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. ]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - Nov./Dec. 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=employee-newletter-november-december" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/328</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees.]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Oct. 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=Customer-Newsletter-October-2007" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/319</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Nov. 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=327" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/327</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Finding a Diamond Requires Effort</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=331" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/331</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[Your restaurant is your diamond mine. If you have done a great job in selecting line employees and an even better job training them, you&#8217;ll have a few diamonds worth searching for.]]></summary>
   <content type="html"><![CDATA[Finding a Diamond Requires Effort


Promoting from within the right way
&nbsp;















By David Scott Peters
Smile Button Enterprises, LLC



&nbsp;
A few months ago I had my Elite Members quarterly meeting in Hot Springs, Ark. This is a Maste...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Dec. 07</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=337" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/337</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant. ]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Jan. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=340" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/340</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&#8217;s available in four different styles &#8213; pick the one that best suits your restaurant. ]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - Jan./Feb. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=350" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/350</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind.]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Feb. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=351" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/351</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Give Them the Satisfaction They Deserve</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=366" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/366</id>
   <author>
     <name>Linda Peters-Getchell</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[Believe it or not, your greetings, calling people by name and thanking them is powerful incentive. I know I needn&#8217;t tell you that people work for more than money, but maybe you could use a gentle reminder. ]]></summary>
   <content type="html"><![CDATA[&nbsp;
Give Them the Satisfaction

They Deserve


Use incentives to show your appreciation 
&nbsp;





By Linda Peters-Getchell
Smile Button Enterprises, LLC


&nbsp;

Allow me to do a little role play here. Pretend I am one of your employees, and I...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Mar. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=378" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/378</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - Mar./Apr. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=379" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/379</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees.]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Apr. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=399" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/399</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - May 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=419" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/419</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you hav...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletters - June 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=446" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/446</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - July 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=449" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/449</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Aug 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=458" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/458</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. ]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletter - Sept. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=470" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/470</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. ]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletters - Oct. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=488" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/488</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Time to Kick Some Butt</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=491" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/491</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[A few training exercises to give your employees a kick start and try to re-new some of that old energy your restaurant once had.]]></summary>
   <content type="html"><![CDATA[Time to Kick Some Butt



Drills for your own Employee Boot Camp 





&nbsp;
by Tracy Yandow
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The M...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletters - Nov. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=506" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/506</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.  ]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">New Laws Target Restaurant Industry</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=508" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/508</id>
   <author>
     <name>Tonetta Weaver</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[With all that is going on in the economy, it&#8217;s easy to let certain things go. Compliance with federal regulations cannot be one of those things]]></summary>
   <content type="html"><![CDATA[New Laws Target Restaurant Industry
Update your I-9 forms to be compliant


&nbsp;
By Tonetta Weaver 
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; TM ...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletters - Dec. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=525" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/525</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. ]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletters - Jan. 09</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=528" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/528</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. ]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletters - Feb. 09</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=548" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/548</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletters - March 09</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=565" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/565</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletters - April 09</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=596" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/596</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Customer Newsletters - May 09</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=597" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/597</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-15T12:00:00Z</updated>
   <summary type="html"><![CDATA[This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing.]]></summary>
   <content type="html"><![CDATA[

This four-page newsletter template was designed for your restaurant operation and is provided in Microsoft Word format for easy editing. It&rsquo;s available in four different styles &mdash; pick the one that best suits your restaurant. All you h...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - May/June  08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=420" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/420</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-10T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. ]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - July/Aug. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=450" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/450</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-10T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees.]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - Sept./Oct. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=469" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/469</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-10T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees.  May 24, 2008]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - Nov./Dec. 08</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=489" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/489</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-10T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees.]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Newsletter - Jan/Feb 09</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=551" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/551</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2009-06-10T12:00:00Z</updated>
   <summary type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees.]]></summary>
   <content type="html"><![CDATA[This bi-monthly, two-page employee newsletter template is designed and edited with your employees in mind. Every other month it is pre-populated with new articles and tips relevant to restaurant employees. All you have to do is add your restaurant-sp...]]></content>
 </entry>
 <entry>
   <title type="html">Freebies</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=421" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/421</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-12T12:00:00Z</updated>
   <summary type="html"><![CDATA[Work with local radio stations to give away catered office parties on air once every two weeks on a Friday in order to promote store&#8217;s catering abilities.]]></summary>
   <content type="html"><![CDATA[Freebies



David Scott Peters


Objective
&nbsp;

    Create awareness

&nbsp;

    Implement trial

&nbsp;

    Increase participation


&nbsp;
&nbsp;
Basic Idea
&nbsp;

Work with local radio stations to give away catered office parties on air once...]]></content>
 </entry>
 <entry>
   <title type="html">Super Hero Special</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=422" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/422</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-12T12:00:00Z</updated>
   <summary type="html"><![CDATA[The handouts can be used as bag stuffers, given to office receptionists or office managers of local area businesses.]]></summary>
   <content type="html"><![CDATA[Super Hero Special





David Scott Peters


&nbsp;
Objective
&nbsp;

    Increase awareness

&nbsp;

    Implement trial

&nbsp;

    Increase group sales

&nbsp;

    Generate frequency of visit
    



&nbsp;
&nbsp;
Basic Idea
&nbsp;

The handouts...]]></content>
 </entry>
 <entry>
   <title type="html">Lucky Bunch</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=423" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/423</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-12T12:00:00Z</updated>
   <summary type="html"><![CDATA[&#149;&#9;The discount cards build incremental purchasers faster than would be achieved without.  ]]></summary>
   <content type="html"><![CDATA[Lucky Bunch



David Scott Peters


&nbsp;
Objective
&nbsp;

    Increase frequency of visit

&nbsp;

    Generate more sales

&nbsp;

    Escalate average check

&nbsp;

&nbsp;
Basic Idea
&nbsp;
Lunch bunch
-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp...]]></content>
 </entry>
 <entry>
   <title type="html">Sampling Products</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=416" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/416</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-06T12:00:00Z</updated>
   <summary type="html"><![CDATA[A photo may be worth a thousand words, but taste is priceless.]]></summary>
   <content type="html"><![CDATA[Sampling Products

 





David Scott Peters









Objective
&nbsp;

    Create awareness and sales of specific products
    
    Generate trial
    
    Increase average check 


&nbsp;
&nbsp;
Basic Idea
&nbsp;

A photo may be worth a thousand wo...]]></content>
 </entry>
 <entry>
   <title type="html">Tax Day Sampling</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=417" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/417</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-06T12:00:00Z</updated>
   <summary type="html"><![CDATA[Everyone knows what a post office is like on income tax day&#133;a destination for every procrastinator in your community...]]></summary>
   <content type="html"><![CDATA[Tax Day Sampling


David Scott Peters

&nbsp;

&nbsp;
Objective
&nbsp;

    Increase awareness&nbsp;
    &nbsp;
    Generate trial 


&nbsp;
&nbsp;
Basic Ideas
&nbsp;

Everyone knows what a post office is like on income tax day&hellip;a destination f...]]></content>
 </entry>
 <entry>
   <title type="html">Eat It and Lose It</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=418" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/418</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-06T12:00:00Z</updated>
   <summary type="html"><![CDATA[Call health clubs and offer to sponsor nutritional workshops in conjunction with their various activities.  ]]></summary>
   <content type="html"><![CDATA[Eat It and Lose It




David Scott Peters


&nbsp;

&nbsp;
Objective

    Generate awareness 
    Implement trials 
    Increase group sales 






&nbsp;
Basic Idea





Call health clubs and offer to sponsor nutritional workshops in conjunction wit...]]></content>
 </entry>
 <entry>
   <title type="html">Send-A-Fax</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=410" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/410</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-05T12:00:00Z</updated>
   <summary type="html"><![CDATA[Fax information to local groups to encourage and remind them to buy fresh and new products for events, meetings and various functions.]]></summary>
   <content type="html"><![CDATA[Send A Fax








David Scott Peters





Objective
&nbsp;

    Generate awareness
    &nbsp; 
    Run trial
    &nbsp; 
    Increase group sales 


&nbsp;
&nbsp;
Basic Idea
&nbsp;

Fax information to local groups to encourage and remind them to buy...]]></content>
 </entry>
 <entry>
   <title type="html">Health & Fitness Abound</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=412" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/412</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-05T12:00:00Z</updated>
   <summary type="html"><![CDATA[Offer to provide awards for fitness monthly to local area health clubs.]]></summary>
   <content type="html"><![CDATA[

Health &amp; Fitness Abound








&nbsp;
David Scott Peters







Objective
&nbsp;

    Create awareness
    &nbsp; 
    Implement trial
    &nbsp; 
    Increase community goodwill 

&nbsp;

&nbsp;
Basic Idea
&nbsp;

Offer to provide awards for ...]]></content>
 </entry>
 <entry>
   <title type="html">Basket Specials</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=413" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/413</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-05T12:00:00Z</updated>
   <summary type="html"><![CDATA[Gift baskets can be for any occasion.  They can be offered in a variety of ways.]]></summary>
   <content type="html"><![CDATA[


Gift Baskets




David Scott Peters


&nbsp;
&nbsp;
Objective
&nbsp;

    Implement holiday sales
    &nbsp; 
    Increase average ticket
    &nbsp; 
    Generate awareness
    &nbsp; 
    Run trial 


&nbsp;
&nbsp;
Basic Idea
&nbsp;

Gift baskets...]]></content>
 </entry>
 <entry>
   <title type="html">Certificates</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=414" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/414</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-05T12:00:00Z</updated>
   <summary type="html"><![CDATA[Providing your customers with quick, easy and inexpensive certificate options such as for various specialty items, can build sales.]]></summary>
   <content type="html"><![CDATA[Certificates
&nbsp;




David Scott Peters





Objective
&nbsp;

    Implement holiday sales
    Increase awareness
    Generate trial
    Raise average check




&nbsp;
How to Implement
&nbsp;
&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; In o...]]></content>
 </entry>
 <entry>
   <title type="html">Nutritional Fax</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=415" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/415</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-05T12:00:00Z</updated>
   <summary type="html"><![CDATA[Fax information regarding specialty items and how they would benefit...]]></summary>
   <content type="html"><![CDATA[Nutritional Fax

 












David Scott Peters




&nbsp;
Objective
&nbsp;

    Create awareness
    &nbsp;
    Generate trial
    &nbsp;
    Increase group sales

&nbsp;

&nbsp;
Basic Idea&nbsp;

Fax information regarding specialty items and how ...]]></content>
 </entry>
 <entry>
   <title type="html">Store Mascot Costumes</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=store-mascot-costumes" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/227</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Costumes will help to build community awareness and promote your store as a fun and first-class place to be.]]></summary>
   <content type="html"><![CDATA[&nbsp;
STORE MASCOT COSTUMES



&nbsp;


By David Scott Peters


&nbsp;

Objective



    
    &nbsp; Create awareness
    
    
    
    &nbsp;Generate trial
    
    
    
    &nbsp;Boost weekend business
    
    
    
    &nbsp;Increase community...]]></content>
 </entry>
 <entry>
   <title type="html">Bundle Up</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=401" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/401</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Bundle several menu items into a meal (sandwich, chips, drink, dessert).  ]]></summary>
   <content type="html"><![CDATA[
Bundle Up










By David Scott Peters





Objective
&nbsp;


    
    Increase average check
    
    


&nbsp;Basic Idea&nbsp;





    
    Bundle several menu items into a meal (sandwich, chips, drink, dessert).&nbsp;The meal is merchandised...]]></content>
 </entry>
 <entry>
   <title type="html">Creating Variety</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=400" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/400</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Provide a free promotional campaign to support the professional or local teams in your area.  ]]></summary>
   <content type="html"><![CDATA[
Create Variety










By David Scott Peters





Objective
&nbsp;


    
    Create awareness&nbsp;&nbsp;
    
    
    Generate trial&nbsp;&nbsp;
    
    
    Increase community goodwill
    


&nbsp;


&nbsp;Basic Idea&nbsp;




    
    Provi...]]></content>
 </entry>
 <entry>
   <title type="html">Team Incentives</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=402" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/402</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Contact the owner or office manager and offer to provide certificates for products. ]]></summary>
   <content type="html"><![CDATA[Team Incentives








David Scott Peters





&nbsp;
&nbsp;Objective


    &nbsp;&nbsp;&nbsp; Increase awareness
    &nbsp; 
    &nbsp;&nbsp;&nbsp; Improve group sales
    &nbsp; 
    &nbsp;&nbsp; Generate community goodwill and trial
    

&nbsp;
...]]></content>
 </entry>
 <entry>
   <title type="html">Coupon Distribution</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=403" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/403</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Distribute coupons in or out of the store, depending on your store/market.]]></summary>
   <content type="html"><![CDATA[Coupon Distribution







David Scott Peters








Objective



    &nbsp; Increase awareness 
    &nbsp;&nbsp;&nbsp; Create Trial 

&nbsp;
&nbsp;
Basic Idea


&nbsp;


    
    Coupons are used primarily to target new customers.&nbsp;
    


    ...]]></content>
 </entry>
 <entry>
   <title type="html">Postcard Distribution</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=404" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/404</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Customize the postcard with artwork, include your store address, telephone number, an expiration date and deliver to local area offices.]]></summary>
   <content type="html"><![CDATA[
Postcard Distribution



David Scott Peters



&nbsp;Objective
&nbsp;


    
    &nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Create awareness
    
    
    &nbsp;&nbsp; &nbsp;Generate trial&nbsp;
    
    
    &nbsp;&nbsp; &nbsp;Improve group sales&nbsp;
    
  ...]]></content>
 </entry>
 <entry>
   <title type="html">DJ Broadcast</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=405" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/405</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[This program has proven successful particularly with Grand Openings, but don&#8217;t let that stop you...]]></summary>
   <content type="html"><![CDATA[
DJ Broadcast









David Scott Peters






Objective&nbsp;

    Increase awareness&nbsp;
    &nbsp; 
    Generate trial&nbsp;
    &nbsp; 
    Improve group sales
    
    

&nbsp;

&nbsp;Basic Idea
&nbsp;

Utilize a radio remote to present your ...]]></content>
 </entry>
 <entry>
   <title type="html">Community Displays</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=406" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/406</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Place product shaped door display providing an offer on it on households and business locations throughout your market area]]></summary>
   <content type="html"><![CDATA[&nbsp; 




Community Displays






David Scott Peters









Objective
&nbsp;


    Increase awareness&nbsp;&nbsp;
    Run trial 


&nbsp;
&nbsp;

Basic Idea
&nbsp;

Place product shaped door display providing an offer on it on households and bus...]]></content>
 </entry>
 <entry>
   <title type="html">Dry Cleaning Fold-In</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=407" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/407</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Offer products when customers drop off their clothes at nearby dry cleaners courtesy of the dry cleaner and your business.]]></summary>
   <content type="html"><![CDATA[Dry Cleaning Fold-In




David Scott Peters





Objective
&nbsp;

    Increase awareness
    
    
    &nbsp;Generate trial
    &nbsp; 
    Increase production
    &nbsp; 
    Create community goodwill
    

&nbsp;

&nbsp;Basic Idea
&nbsp;Offer prod...]]></content>
 </entry>
 <entry>
   <title type="html">Employee Motivation</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=408" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/408</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Get employees involved in increasing group sales with incentives/contests.]]></summary>
   <content type="html"><![CDATA[Employee Motivation



David Scott Peters



Objectives
&nbsp;

    Increase employee enthusiasm

&nbsp;

&nbsp;
Basic Idea
&nbsp;

Get employees involved in increasing group sales with incentives/contests.
&nbsp;


&nbsp;
How to Implement
&nbsp;

  ...]]></content>
 </entry>
 <entry>
   <title type="html">Spring Fling</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=409" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/409</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2008-03-01T12:00:00Z</updated>
   <summary type="html"><![CDATA[Contact local organizations and/or non profit groups.  Have them spring for store specialties.  ]]></summary>
   <content type="html"><![CDATA[&nbsp;
&nbsp;Spring Fling









David Scott Peters















Objectives




    
    Create awareness
    
    
    
    Generate trial
    
    
    
    Increase community goodwill 
    


&nbsp;


&nbsp;
Basic Idea

Contact local organizat...]]></content>
 </entry>
 <entry>
   <title type="html">Divine Coffee Hour</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=Coffee-Hour-Marketing" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/305</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2007-09-02T12:00:00Z</updated>
   <summary type="html"><![CDATA[Contact local churches, synagogues, temples, shrines]]></summary>
   <content type="html"><![CDATA[
Divine Coffee Hour
(Contact local churches, synagogues, temples, shrines)









By David Scott Peters





Objective
&nbsp;


    
    Create awareness&nbsp;&nbsp;
    
    
    Generate trial&nbsp;&nbsp;
    
    
    Increase community goodwill...]]></content>
 </entry>
 <entry>
   <title type="html">Adopt a Team</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=adopt-a-team" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/226</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2007-03-27T12:00:00Z</updated>
   <summary type="html"><![CDATA[Increase awareness of your business and generate community goodwill by adopting a local sports team.]]></summary>
   <content type="html"><![CDATA[
Adopt a Team&nbsp;











By David Scott Peters

&nbsp;
&nbsp;
Objective


&nbsp;

    Increase group sales
    &nbsp; 
    Increase student/college business
    &nbsp; 
    Increase awareness &amp; trial
    &nbsp; 
    Generate community goodw...]]></content>
 </entry>
 <entry>
   <title type="html">Appreciation Buffet</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=appreciation-buffet" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/228</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2007-03-27T12:00:00Z</updated>
   <summary type="html"><![CDATA[Throw an appreciation party to generate goodwill and awarness in the community.]]></summary>
   <content type="html"><![CDATA[Appreciation Buffet





By David Scott Peters






Objective


&nbsp;

    Create awareness&nbsp;
    
    Generate trial run&nbsp; 
    Increase community goodwill 

&nbsp;
&nbsp;
Basic Idea


&nbsp;

Invite important customers, friends and other ...]]></content>
 </entry>
 <entry>
   <title type="html">Music to My Ears</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=music-to-my-ears" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/229</id>
   <author>
     <name>David Scott Peters</name>
   </author>
   <updated>2007-03-27T12:00:00Z</updated>
   <summary type="html"><![CDATA[Have local musicians playing inside or outside your location to attract customers.]]></summary>
   <content type="html"><![CDATA[Music to My Ears





By David Scott Peters






Objective


&nbsp;



    
    &nbsp;Boost weekend business
    &nbsp;
    
    
    &nbsp;Increase community goodwill 
    

&nbsp;
&nbsp;
Basic Idea


&nbsp;

Have local musicians playing inside or ...]]></content>
 </entry>
 <entry>
   <title type="html">Doorhanger Coupon</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=doorhanger-coupon" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/198</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2007-01-21T12:00:00Z</updated>
   <summary type="html"><![CDATA[This tool is to market new and repeat business in your surrounding neighborhood. Great for promoting bundling and new specials.]]></summary>
   <content type="html"><![CDATA[The Doorhanger Coupon is a marketing item meant to be used sparingly. Couponing should not be overused and you should always track response.
This tool is to market new and repeat business in your surrounding neighborhood. Great for promoting bundling...]]></content>
 </entry>
 <entry>
   <title type="html">Gift Certificates</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=gift-certificates" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/199</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2007-01-21T12:00:00Z</updated>
   <summary type="html"><![CDATA[Gift Certificates are an important marketing tool as well as cash flow provider. In many cases restaurants find that as many as 25% of all Gift Certificates sold are not redeemed.]]></summary>
   <content type="html"><![CDATA[
Gift Certificates are an important marketing tool as well as cash flow provider. In many cases restaurants find that as many as 25% of all Gift Certificates sold are not redeemed.
Gift Certificate sales should be strongly promoted in your restaurant...]]></content>
 </entry>
 <entry>
   <title type="html">Bounce Back Card</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=bounce-back-card" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/164</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2006-11-30T12:00:00Z</updated>
   <summary type="html"><![CDATA[The Bounce Back card is a marketing item meant to be used sparingly. It shouldn&#8217;t be treated as if it&#8217;s a coupon. It should be given by managers only and given to customers who need a little encouragement to return. It could be they were dissatisfied with]]></summary>
   <content type="html"><![CDATA[

The Bounce Back card is a marketing item meant to be used  sparingly. It shouldn&rsquo;t be treated as if it&rsquo;s a coupon. It should be given by  managers only and given to customers who need a little encouragement to return.  It could be they ...]]></content>
 </entry>
 <entry>
   <title type="html">Chef Note</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=chef-note" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/165</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2006-11-11T12:00:00Z</updated>
   <summary type="html"><![CDATA[This is for those restaurant owners who want to go the extra mile with their customers. Put that extra special touch on every &#8216;doggie bag&#8217; that leaves your restaurant. Use this Chef Note to remind your customers there is a real chef in the kitchen who des]]></summary>
   <content type="html"><![CDATA[

This is for those restaurant owners who want to go the extra mile with their customers. Put that extra special touch on every &ldquo;doggie bag&rdquo; that leaves your restaurant. Use this Chef Note to remind your customers there is a real chef in ...]]></content>
 </entry>
 <entry>
   <title type="html">Punch Card</title>
   <link type="text/html" href="http://members.therestaurantexpert.com/viewarticle.php?articleid=punch-card" rel="alternate" />
   <id>http://members.therestaurantexpert.com/viewarticle.php/163</id>
   <author>
     <name>Tracy Yandow</name>
   </author>
   <updated>2006-08-30T12:00:00Z</updated>
   <summary type="html"><![CDATA[The punch card is a reward system designed for your frequent customers. For every 10 meals they eat at your restaurant, they get one free. Give them away to every customer to see what kind of return you get, or give them only to those you know will be bac]]></summary>
   <content type="html"><![CDATA[

The punch card is a reward system designed for your frequent  customers. For every 10 meals they eat at your restaurant, they get one free.  Give them away to every customer to see what kind of return you get, or give  them only to those you know w...]]></content>
 </entry>
</feed>