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| Listen closely: I'm Going to Teach You EXACTLY How the Chains Consistently Outmaneuver the Independents (and Yes, That Includes YOU) by: |
- PULLING in customers using free (or low cost) promotions that attract new patrons like nails to a 500-pound electron magnet.
- SELLING more food, more drinks, and turning more first-time visitors into free-spending loyal repeat customers.
- SLASHING costs to the bone while actually improving service and quality.
- CREATING psychologically powerful advertising that people find virtually irresistible.
- And ENERGIZING their front and back-of-house employees like a $5,000 an hour motivational speaker, so they perform like psyched-up superstars, rather than grumpy, "I'd-rather-be-home-watching-'Soprano'- reruns" drones.
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| Welcome to the David Scott Peters SMART Systems Members' Page. These pages are loaded with information to help you take your business to the next level and are dedicated to you and your restaurant. |
So Simple Even a 6th Grader Can Do It There is one, and really only one, system that ultimately is the key to your restaurant running profitably. And that simple system is so easy even a junior high school student could follow it. (More)
Recipe Costing Card Cost, re-cost and re-cost your recipes as ingredient costs change (we all know that is constantly as well as seasonally) is an essential key in managing your menu as well as your profits. (More)
The Crack Cocaine of Restaurant Marketing Over the years I have worked with literally hundreds of restaurant owners all over North America and around the world. I can’t tell you how many of them have told me that they are bringing in record sales increases, but still can’t make any money in their (More)
Mission Statements This Mastermind Group Coaching Call took place in December 2005. The topic I taught was on the importance of a mission statement and how to write one. (More)
Freedom, Success or Captive Monkey? Did you know that the more you replay bad experiences in your mind, the more you tend to repeat them? That is what you are doing by belaboring the bad day—you begin to create more of them. You begin to think you have a real hump to get over. (More)
A Tool Everyone Can Use Since about 1993, as a restaurant manager to franchise executive, I used a tool in my restaurant operations to control my key numbers, cash and empower my management team. February 02, 2010 (More)
A-ha! Margin - February 2010 You can make writing the schedule easy and efficient — every time — February 02, 2010 (More)
Productive Web Surfing - February 2010 Looking for inexpensive images, clip art, illustrations or other visual elements for your menu...? February 02, 2010 (More)
No Time Like the Present The beginning of the year is an even better time to take on the idea of digital recordkeeping. February 01, 2010 (More)
Direct Marketing for Restaurants Part I Before you can implement a direct marketing campaign, you must create a database of customer information. February 01, 2010 (More)
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Cultivator of New Talent Personally, mentoring those around me conveys goodwill and results in satisfaction, mutual respect and appreciation of others. February 02, 2010 (More)
Hot Spot - February 2010 Create your very own iPhone app February 02, 2010 (More)
Achieve Beer-Clean Status It was of absolute importance to teach the staff the importance of what is referred to as a beer-clean glass to insure quality delivery of that product. February 01, 2010 (More)
Even When Things Go Well One small act that my preferred airline, Delta Airlines, recently did completely blew my mind and it’s something that every restaurant owner can implement in their own restaurant to get the same impact it had on me. February 01, 2010 (More)
Monthly Totals Spreadsheet Software Use this software to create your own customized Monthly Totals Spreadsheet. Please note that this software will only work if you have Microsoft Office 2007’s Excel program. It will not work for earlier versions of Microsoft Excel. February 01, 2010 (More)
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